Building a Data-Driven Growth Engine in Boutique Hospitality

“Structify has unlocked unprecedented visibility into the real-time hotel market—something we never had access to before.” - Hiroki Muneyoshi (Head of Data & Analytics at Doyanen Hotels)

Doyanen Hotels, a vertically integrated boutique hotel operator in Osaka backed by Creed Group, faced a critical growth challenge: scaling pricing sophistication and market visibility beyond what legacy providers could deliver. With five hotels in operation and ambitious plans for international expansion, the company required a systematic way to unify its internal property management data with external competitive intelligence.

Partnering with Structify allowed Doyanen to replace inflexible vendor solutions with owned, automated data pipelines—integrating property management software, OTA feeds, and dynamically scraped competitor data. The result was a transformative shift: from manual, reactive decision-making to proactive, real-time strategy. Structify now underpins Doyanen’s growth trajectory, enabling leadership to expand with confidence, optimize revenue, and capture market gaps ahead of the competition.

Results at a Glance

• 100+ hours saved monthly by eliminating manual data wrangling
• Improved ADR & RevPAR through dynamic competitor-aware pricing
• Faster expansion modeling with systematic market intelligence
• Single source of truth dashboards for executives and revenue managers

The Challenge: Inflexible Systems in a Dynamic Market

As Doyanen prepared to scale rapidly, it confronted three interlocking problems:

1. Legacy Data Provider Bottlenecks Previous providers limited competitor monitoring to ~10 hotels at a time, offered little visibility into room-type availability, and refreshed data too slowly to inform real-time decisions.
2. Fragmented Data Landscape Property management system (PMS) data, OTA booking data, and POS information sat in siloes, often shared through CSV exports or ad hoc consultant reports. This patchwork approach consumed staff time and introduced errors.
3. Limited Leadership Visibility Executives lacked systematic dashboards that combined internal and external data. Decision-making was reactive, not strategic, undermining pricing agility and delaying expansion planning.

The Structify Solution: Owning the Data Pipeline

Doyanen selected Structify not just as a tool, but as a strategic partner in its data infrastructure. Key elements of the engagement includes:

• External Scraped Data Integration Structify built automated workflows to scrape competitor hotel data at scale—room availability, pricing ladders, restrictions, promotions—updated daily.